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The company
founder and CEO, Rutgers professor Dr.
William W. Ward, brings to the company 40 years of professional
research experience as a protein biochemist. Professor Ward
is a pioneer in the study of GFP, having begun his ground-breaking
research on GFP in 1973. He has chaired three international
symposia on GFP and has amassed more than 100 publications
on this protein. He is the first person to use GFP in college-level
lab courses and in hands-on corporate biotechnology training
programs and seminars. Dr.
Ward's innovative, proprietary methods enable Brighter Ideas,
Inc. to produce premium proteins at wholesale prices below
those of the competition. The business plan for this
division of Brighter Ideas is to produce, as catalog items,
highly purified proteins used in research and diagnostics.
Brighter Ideas provides the most complete protein characterization
in the industry. At a minimum, each lot includes a packet
of chromatographic data, a HPLC SEC profile, and the trace
of a SDS PAGE analysis.As Brighter Ideas builds upon its current
inventory, the company will conditionally accept special orders
with no up-front investment by the client. |
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